Churn Prediction, Real-Time User Segmentation & A/B Testing

Dynamic Pricing For Games

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What Is Touchtrail

Touchtrail offers a simple and effective way for game studios to leverage their data to optimize the financial performance of their games.


Touchtrail helps you uncover critical insights by identifying the correct events and their properties that need to be tracked for your game.


Forecast user churn and IAP revenue over their entire lifetime based on Touchtrail's advanced data models. Touchtrail provides predictions on an individual user level.


Boost retention by dynamically adjusting difficulty levels and prices of virtual goods based on player skill. Prevent churn via our highly targeted recommendation systems.


Monetize big spenders with higher prices while dynamically adjusting prices and incentives for casual players. Maximize every player’s willingness to pay.

No Implementation

We integrate seamlessly with your existing analytics service. If it connects to the internet, you can use Touchtrail to grab data from it. Data collection is quick and painless. Use our super-simple REST API. We connect to whatever service you are currently using. Get started without any implementation lag.

57 percent of game developers make less than $500 per app per month.

Visionmobile Developer Economics 2014

Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue

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The average spend per month per paying mobile user in North America has grown from $3.87 to $6.21 and from $2.86 to $4.17 in Asia Pacific

AppLift | Newzoo Global Mobile Games Landscape Report

Prescriptive Analytics

Traditional data analytics only scratch the surface of your metrics. Touchtrail's advanced machine learning stack continually collects, analyzes, and scores user behaviors to forecast user churn and optimizes dynamic IAP prices on a user level.

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Frequently Asked Questions

Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. This is a common practice in several industries such as hospitality, travel, entertainment, and retail. The goal of dynamic pricing is to increase revenue and profits, whether to fill a stadium, flight, or sales quota. Our sytem implements the same concept in a mobile + virtual goods economy. We maximize every player's willingness to pay by automatically adjusting pricing in your game or mobile app.
Touchtrail's recommendation engine plugs into your mobile game or app to increase user retention and maximizes customer life-time value. We deliver insights on user behavior and preferences. Our prescriptive analytics transform data insights into actions to increase in-app purchases to optimize your game or app's financial performance.
Touchtrail is powered by a team of mobile monetization experts, data scientists and leading professors in marketing and economics from The Kellogg School of Management.We are veterans from the free-to-play games and behavioral economics. We are experts in monetization, social networks and recommendation systems.
If it connects to the internet, you can use Touchtrail to grab data from it. Data collection is quick and painless. Use our super-simple REST API. We support all - iOS, Android, Windows Mobile, Unity, Xbox, Playstion, websites, web apps, servers, mobile devices, cars, smartwatches, electronic kangaroo tracking collars – it's all good!

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