Churn Prediction, Real-Time User Segmentation & A/B Testing
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Touchtrail offers a simple and effective way for game studios to leverage their data to optimize the financial performance of their games.
Touchtrail helps you uncover critical insights by identifying the correct events and their properties that need to be tracked for your game.
Forecast user churn and IAP revenue over their entire lifetime based on Touchtrail's advanced data models. Touchtrail provides predictions on an individual user level.
Boost retention by dynamically adjusting difficulty levels and prices of virtual goods based on player skill. Prevent churn via our highly targeted recommendation systems.
Monetize big spenders with higher prices while dynamically adjusting prices and incentives for casual players. Maximize every player’s willingness to pay.
We integrate seamlessly with your existing analytics service. If it connects to the internet, you can use Touchtrail to grab data from it. Data collection is quick and painless. Use our super-simple REST API. We connect to whatever service you are currently using. Get started without any implementation lag.
57 percent of game developers make less than $500 per app per month.
Visionmobile Developer Economics 2014
Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue
The average spend per month per paying mobile user in North America has grown from $3.87 to $6.21 and from $2.86 to $4.17 in Asia Pacific
AppLift | Newzoo Global Mobile Games Landscape Report
Traditional data analytics only scratch the surface of your metrics. Touchtrail's advanced machine learning stack continually collects, analyzes, and scores user behaviors to forecast user churn and optimizes dynamic IAP prices on a user level.
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